Whatever the season, whatever the occasion, these are my 10 rules of gift giving:
1. Never give money, in whatever shape or form. Giving money basically sends out the message: „I couldn’t be bothered to think too much about you, so here you go, please yourself, that’s what you’re worth to me.“
2. The monetary value of the gift is unimportant. One of my friends once gave me her recipe for one of my favourite dishes, writing it out in calligraphy on parchment paper, together with an offer to cook it with me. Total monetary value about zero, and yet one of the most charming and thoughtful gifts that I have ever received.
3. It’s not the gift, but the thought that counts, so think about your gift carefully. In general, give something you know the person wants, maybe something that has come up in conversation or something that you have seen the person eyeing or browsing—something that the person wants but would never buy for him- or herself. There are many extra marks to be gained for fun and originality, for instance, the bright yellow fountain pen or the joint massage class.
by Neel Burton, M.D. Whatever the season, whatever the occasion, these are my 10 rules of gift giving: 1. Never give mon...